Use of videos on Facebook

In recent times, the use of videos on Facebook has skyrocketed, with research stating 80% of internet traffic will be video by 2019. In 2015, Facebook launched the Live Streaming Video feature, which was available to verified celebrity pages.┬áNow it is available to every Facebook user, many more businesses are taking advantage of this marketing…

Power of celebrity endorsements

Celebrity endorsements are a great tool for businesses to use to gain customers, online followers and an online presence. Selecting the right celebrity to represent your brand or movement will boost your brand image and enable you to reach larger audiences online. The Australian Marriage Equality political organisation on Facebook has had great success with…

Replying to comments, yay or nay?

One source of controversy for businesses on social media, is dealing with public comments and reviews on your page. Here is a quick guide to help businesses deal with this issue: There are always going to be some negative reviews out there. Even if you don’t agree with a review, try to understand where the…

Using humour on social media

Using humour is highly successful on social media. We are swamped with information in our news feeds, of current events, updates from our friends and family, and the latest information about what happened on the Bachelor. Successful social media marketing is all about reaching your audience in a way that is engaging and effective. Research…